Insights Privacy Policy

1. Introduction

  • Insights is provided by UMAN C AB, a company registered in Sweden. UMAN C AB is the data controller for the personal data described in this policy. You can reach us at hello@join-insights.com.

  • This policy explains what we collect, why, and how to switch off anything that is optional. Everything optional can be turned off in Settings without losing access to the app.

  • This Privacy Policy explains how Insights collects, uses, and protects your personal data when you use our service. It applies globally and complies with GDPR and other data protection regulations.

2. Data Collection & Processing

  • A. Data from Apple Sign-In. When you sign in with Apple, we receive your name, email address, and a unique identifier. This supports account creation, authentication, and personalising your experience.

  • B. What you write. Notes you write on an insight, and the questions you ask in Go deeper, are stored against your account so they are there when you come back. They are yours: we don't publish them, show them to anyone else, or use them for advertising. They are used to choose what you see next, and they are sent to our AI providers as described in section 3. Delete a note and it's gone; delete your account and all of it goes.

  • C. Behaviour tracking. We record how the app is used — which insights you open, how far you read, what you return to — so we can make it better and show you things worth your time. This information goes first to Segment, which passes it to Amplitude (product analytics), Customer.io (email) and Meta (advertising measurement). We ask for your consent before any of it starts, and nothing runs until you agree. Settings contains two switches, Analytics and Personalised ads. Turning off Personalised ads stops your activity reaching Meta. Turning off Analytics stops the rest. Neither affects your access to anything in the app. Some of these providers process data outside the EU; those transfers are covered by Standard Contractual Clauses.

  • D. Subscriptions. If you subscribe, Apple handles the payment. We never see your card details. We use RevenueCat to tell us whether your subscription is active and when it renews, so the app knows what to unlock.

  • E. Notifications. If you allow notifications, we store a device token so we can send them. Turn notifications off in iOS Settings and we stop — the app notices and updates your account.

  • F. General. All personal data is processed in accordance with applicable laws, including GDPR where relevant.

3. AI Processing

  • Some features send what you write to an AI provider so it can generate a reply.

  • Go deeper — your question, and the insight it relates to, are sent to Anthropic (Claude) to generate the reply.

  • Your map — the themes we name in your reading map are generated by Anthropic from the titles of what you have read.

  • Recommendations — we use OpenAI to turn text into the numerical form that lets us match insights to your interests.

  • Anthropic and OpenAI act as our processors. Neither uses your data to train their models.

4. Where Your Data Lives

  • Your account and everything in it is stored and processed in the European Union. The database is in Ireland and the service that runs the app is in the Netherlands.

  • Some of the providers we rely on are based outside the EU. Where that is the case, the transfer is covered by Standard Contractual Clauses.

5. Data Retention & Security

  • Personal data remains for the active account period plus up to 2 years following account termination, unless a longer retention period is required by law.

  • An automated job runs nightly and removes accounts with no activity for two years, together with everything attached to them.

  • Industry-standard security measures including encryption and access controls protect your information.

6. Your Rights

  • You may access, correct, delete, object to, restrict, or request portability of your data. You can withdraw consent at any time. You may file a complaint with your local Data Protection Authority.

  • You can delete your account in the app under Settings. Deletion takes effect immediately, and it also instructs our processors to erase you rather than only removing you from our own database.

  • Requests should be sent to hello@join-insights.com. We acknowledge requests within 7 business days.

7. Third Parties

  • We only share necessary data with third parties required for the functionality of our service. We do not sell your personal data to any third parties.

  • Apple — Sign-in, and payment for subscriptions

  • Supabase — Your account and everything in it (Ireland)

  • Railway — The service that runs the app (Netherlands)

  • Segment — Routes usage events to the three services below

  • Amplitude — Product analytics

  • Customer.io — Email and notifications

  • Meta — Advertising measurement, only with Personalised ads on

  • RevenueCat — Subscription status

  • Anthropic — Go deeper replies, and naming the themes in your map

  • OpenAI — Turning text into the form used for recommendations

8. Changes to This Policy

  • Updates will be communicated by email or in-app notification.

  • This policy is effective as of 1 September 2026.

9. Contact